How to Create Leverage in a Commercial Lease Negotiation
Think about the following scenario: An employee goes into their boss’s office and lists all the reasons they deserve a raise. The boss responds that the company has expended a lot of capital lately, cash flow is tight, and they should revisit the conversation in six months.
Now, consider this: An employee goes into their boss’s office and says, “I have a job offer from another company that pays $20,000 more than my current salary. I really like my team here and would prefer to stay, but I need to give them an answer by Friday. If you can match the offer, I’m staying.”
The Power of the “Alternative”
In the first scenario, the employee had no leverage; they were simply asking for a favor and hoping for the best. In the second, the employee developed a credible alternative. The leverage shifted instantly from the employer to the employee because the threat of leaving was real and actionable.
In commercial real estate, the mechanics are identical. This is why it is critical to work with a broker who understands how to manufacture leverage and maintain control of the narrative.
Why Landlords “Sharpen Their Pencils”
If a landlord believes they are your only option, they have no incentive to offer their best terms. They will hold firm on rates and concessions.
However, if they know they are competing against one or two other viable buildings—and that they will lose a quality tenant if they don’t bridge the gap—the math changes. To win the deal, they suddenly find room for:
- Base Rent Reductions: Shaving that extra dollar off the square footage.
- Rent Abatement: Adding another month or two of free rent into the deal.
- Tenant Improvements (TI): Offering additional capital to cover tenant build-out costs.
Broker Strategy
Real leverage isn’t just about having another option; it’s about strategic communication. A skilled broker ensures the landlord knows you have alternatives without the tone becoming hostile or threatening.
It’s a delicate dance of showing interest while maintaining the ability to walk away. In the world of commercial real estate, the party most willing to walk away always wins the negotiation.
Don’t go to the table with just a “wish list”—go in with a backup plan.
As a thirty-year veteran of New York City commercial office leasing, I would welcome the opportunity to learn about your specific requirement and offer my thoughts and suggestions.
Paul Walker
Phone: 212-984-7117
Email: Paul.Walker@cbre.com
More Insights: nycofficeleasing.net
About the Author
Paul Walker
As a commercial real estate broker specializing in all facets of office leasing for over 30 years, I’m also a proud native New Yorker with a deep love for this city. My commitment to my community is reflected in my founding of two real estate charity events and consistent involvement in professional organizations. Outside of work, I enjoy live music, movies, basketball, tennis, podcasts, and a continuous pursuit of knowledge, especially regarding history and the fascinating story of New York.